Time and time again, people have told me "You have a GREAT
voice." The fact is…it is medium-range and not in the range of say, John Facenda (…the
frozen tundra of Lambeau Field). Since deciding to enter the field in 1970, I have been
told by station owners, managers and "experts" that I would never last in broadcasting
because I didn’t have the "pipes". Some thirty years later, I am proud to have worked at a
number of stations and networks including the major markets of Philadelphia, Washington,
DC, Baltimore and Buffalo. These include stints at several #1 stations, a national
recreational report network and worldwide on the Voice of America. I guess they weren’t so
"expert" after all!
Realizing that I wasn't "Bobby Big-voice", I
made the decision early-on to compensate by becoming a "voice actor". I worked hard on my
delivery by becoming very animated and by using enunciation, pronunciation, inflection, dialect
and energy in order to best tell the client’s story.
I invite you to compare my production
with so many of the other demos you may have. Mentally "remove" the music, sound effects and
other voices and more often than not, you will find that every cut on those OTHER demos sound
the same. The same delivery, the same inflection…the same as everybody else. With J. R. Russ,
you get true variety and versatility.
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